Heartleaf-first, mindful skincare
About Anua
ANUA believes healthy skin begins with balance — not just for the skin but for everyday life. Inspired by Korean simplicity and mindful living, the brand rose to international fame through its Heartleaf collection, using carefully sourced botanicals to calm irritation and strengthen the skin barrier rather than relying on harsh actives.
Brand profile
ANUA believes healthy skin begins with balance — not just for the skin but for everyday life. Inspired by Korean simplicity and mindful living, the brand rose to international fame through its Heartleaf collection, using carefully sourced botanicals to calm irritation and strengthen the skin barrier rather than relying on harsh actives.
The story
Anua means 'enjoy yourself' — a quiet, slow-skincare brand that strips routines back to a few well-made plant essentials. The cult Heartleaf 77% Soothing Toner sparked a global obsession with Houttuynia cordata as the gentler answer to acid-heavy oily-skin routines.
Hero ingredients
Best for
Best of Anua
30ml
250ml
Out of stock100ml
100ml
-9%80ml
40ml
350ml
-20%50ml
Out of stock30ml
Out of stock250ml
250ml
60ml
-30%250ml
40ml
50ml
50ml
50ml
ANUA is one of Korea's most popular skincare brands, known for its gentle yet targeted formulas featuring ingredients such as Heartleaf, Niacinamide, TXA, Azelaic Acid, PDRN and Hyaluronic Acid.
At Litsy, you can shop a curated selection of ANUA skincare in South Africa, with products for blemishes, pigmentation, enlarged pores, dehydration, sensitive skin and uneven skin tone – stocked locally for convenient nationwide delivery.
ANUA is a South Korean skincare brand that focuses on creating effective skincare using carefully selected ingredients and uncomplicated formulations.
The brand first became internationally recognised for its Heartleaf 77% Soothing Toner and has since expanded into targeted Korean skincare addressing concerns including breakouts, uneven skin tone, pigmentation, pores, dehydration and compromised skin barriers.
Today, ANUA is particularly recognised for its Heartleaf, Rice, Peach, Niacinamide + TXA, Azelaic Acid and PDRN skincare.
ANUA has become a global K-Beauty favourite thanks to products that combine trending Korean skincare ingredients with lightweight textures that can easily be incorporated into everyday routines.
Some popular ingredients found across ANUA skincare include:
The ANUA Heartleaf range is where the brand's global popularity began. Heartleaf is particularly popular in Korean skincare designed for sensitive, oily and blemish-prone skin. The iconic ANUA Heartleaf 77% Soothing Toner provides a lightweight step that can easily be incorporated into both simple and multi-step routines. The range also includes cleansers, cleansing oils, toner pads, serums and moisturisers.
The ANUA Niacinamide 10% + TXA 4% Serum has become one of the brand's most recognisable targeted serums. Combining niacinamide and tranexamic acid, the formula is designed for those concerned about uneven-looking skin tone, post-blemish marks and pigmentation.
ANUA's Azelaic Acid skincare is particularly popular among those building routines around blemishes, redness, uneven texture and post-blemish marks. Azelaic acid can be a useful targeted active, although stronger active ingredients should always be introduced gradually according to your skin's tolerance.
The ANUA PDRN range combines one of K-Beauty's biggest skincare trends with hydration-focused ingredients. PDRN skincare is particularly popular with those seeking a hydrated, plump and glass-skin appearance.
The ANUA Rice range focuses on hydration, barrier support and brighter-looking skin. Rice has a long history in Korean beauty and is commonly incorporated into modern K-Beauty formulas designed to promote a smooth and radiant-looking complexion.
ANUA's Peach range combines peach-derived ingredients with ingredients such as niacinamide to target dullness, uneven-looking skin and texture while supporting a fresh, glowing complexion.
Your ideal ANUA products depend on your skin type and primary concern.
Explore ANUA Heartleaf products and lightweight soothing formulas.
Consider targeted ANUA formulas containing niacinamide, TXA or azelaic acid.
Explore gentle Heartleaf-focused products and introduce active ingredients carefully.
Look for ANUA PDRN, Hyaluronic Acid and Rice products focused on hydration.
Explore ANUA Rice, Peach and targeted brightening serums.
Combine gentle cleansing with hydrating toner, serum, moisturiser and daily sunscreen rather than relying on a single product.
The ANUA Heartleaf 77% Soothing Toner remains one of the brand's most iconic products and helped establish ANUA internationally. However, some of ANUA's targeted serums have also become extremely popular, particularly formulas containing Niacinamide + TXA, Azelaic Acid and PDRN. The best ANUA product ultimately depends on your individual skin concerns rather than which product is currently trending.
Several ANUA products are designed with oily, blemish-prone and sensitive skin in mind, particularly products from the Heartleaf range. ANUA also offers targeted formulas containing ingredients commonly used in routines addressing blemishes and post-blemish marks. However, acne is a medical condition and skincare cannot replace professional treatment for persistent or severe acne.
ANUA offers several products designed to improve the appearance of uneven skin tone, dark spots and post-blemish marks. Ingredients such as niacinamide, tranexamic acid and azelaic acid make ANUA particularly interesting for customers building a Korean skincare routine around uneven-looking pigmentation. Daily sunscreen is especially important when addressing pigmentation.
Yes. ANUA is a South Korean skincare brand and has become one of the internationally recognised names within K-Beauty. The brand is particularly associated with ingredient-focused skincare, minimalist packaging and its iconic Heartleaf formulations.
You can shop ANUA skincare online in South Africa at Litsy Global Beauty. Litsy specialises in authentic Korean skincare, with ANUA products stocked locally in South Africa for convenient shopping without needing to order directly from overseas.
We offer nationwide delivery across South Africa, including Cape Town, Johannesburg, Pretoria, Durban and surrounding areas.
ANUA's wide selection makes it suitable for many different South African skincare routines. Lightweight Heartleaf products can work particularly well for combination and oily skin or during warmer weather, while Rice, PDRN and hydration-focused formulas can provide additional moisture for dehydrated or dry-feeling skin. Always select skincare according to your individual skin type, concerns and tolerance rather than climate alone.
A simple ANUA routine may include:
When using stronger actives such as azelaic acid or multiple targeted serums, introduce them gradually rather than starting several new active products at once.
Explore ANUA at Litsy Global Beauty and discover Korean skincare for blemishes, pigmentation, dark spots, hydration, sensitive skin and glass-skin glow.
Shop ANUA Heartleaf, PDRN, Rice, Peach and targeted Korean skincare with convenient nationwide delivery across South Africa.
Explore more brands
Join the list
Join the Litsy list >
Back home