Heartleaf-first, mindful skincare
About Anua
ANUA believes healthy skin begins with balance — not just for the skin but for everyday life. Inspired by Korean simplicity and mindful living, the brand rose to international fame through its Heartleaf collection, using carefully sourced botanicals to calm irritation and strengthen the skin barrier rather than relying on harsh actives.
Brand profile
ANUA believes healthy skin begins with balance — not just for the skin but for everyday life. Inspired by Korean simplicity and mindful living, the brand rose to international fame through its Heartleaf collection, using carefully sourced botanicals to calm irritation and strengthen the skin barrier rather than relying on harsh actives.
The story
Anua means 'enjoy yourself' — a quiet, slow-skincare brand that strips routines back to a few well-made plant essentials. The cult Heartleaf 77% Soothing Toner sparked a global obsession with Houttuynia cordata as the gentler answer to acid-heavy oily-skin routines.
Hero ingredients
Best for
Best of Anua
30ml
250ml
Out of stock100ml
80ml
40ml
350ml
-12%50ml
-15%150ml
30ml
Out of stock250ml
60ml
Out of stock30ml
-30%250ml
40ml
50ml
50ml
Join the list
Join the Litsy list >
Back home