SOUTH AFRICAN BASED — STOCK ON HANDFREE SHIPPING ON ORDERS R1000+Enjoy complimentary samples on every orderSOUTH AFRICAN BASED — STOCK ON HANDFREE SHIPPING ON ORDERS R1000+Enjoy complimentary samples on every order

Brand profile

Beauty of joseon

Beauty of Joseon draws inspiration from the beauty traditions of Korea's Joseon Dynasty (1392–1897), when skincare focused on nourishing the skin rather than covering it. The brand revives centuries-old Hanbang ingredients — ginseng, rice, green plum and red bean — and combines them with modern dermatological research to prove that healthy, balanced skin is the most beautiful skin.

Origin South Korea

The story

Founded on the belief that true beauty begins with healthy skin, Beauty of Joseon reinterprets Joseon-era hanbang recipes into fragrance-light, minimalist formulas. Relief Sun: Rice + Probiotics has become one of the most reviewed Korean sunscreens in the world.

Hero ingredients