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Brand profile

Etude

Founded in 1985, Etude is one of Korea's most iconic beauty brands, inspiring people to enjoy beauty as a form of self-expression. Named after the musical term 'Étude,' the brand blends innovative skincare with trend-setting cosmetics — high performance with playful design — for confidence-building everyday beauty.

Origin South KoreaFounded 1985

Hero ingredients

  • Fruit extracts
  • Niacinamide
  • Collagen
  • Vitamins

Best for

  • Everyday makeup
  • Playful looks
  • Beginner routines

Best of Etude

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