Brand profile

Sungboon editor

Founded by editors and formulators with backgrounds in Korean beauty media, Sungboon Editor curates skincare the way a magazine curates its pages — every product is a deliberate edit. Hero formulas centre on Jeju-grown cherry blossom and low-irritation acids that polish and brighten without compromising the barrier.

Sungboon Editor was created with the belief that everyone can become the editor of their own skincare story. The brand combines trending ingredients with innovative Korean formulation technology — collagen, peptides and PDRN — into accessible daily skincare that balances performance with simplicity.